The Ries Report
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Comments & Responses
Post a text commentArthur
(Oct 12, 2007 4:34PM)Are you the real Laura Ries? Wow! I can't believe it. Do you read our comments frequently? I could have never imagined to have the opportunity to talk to you and your father. This is totally great. Some people say "positioning era" has passed away, but I totally disagree. What we are seeing in the markets is just the consequence of two things. Firstly there is a lack of charisma in marketing managers, so they think "if the very successful brand 'x' expanded the line, we can do it too" (Laura talked about this in the origin of brands blog). And secondly and most important thing is: who is going to think about future consequences of today's decisions if we are pressured to reach economic objetives year by year otherwise we would be fired? That's why Al says we need more marketing expert CEO's, people who are able to see beyond figures. We should clon AL and Jack, shouldn't we?
kamil
(Oct 11, 2007 1:20AM)marketing is al ries and al ries is marketing

Paul
(Oct 14, 2007 5:06PM)Can you adjust the left and right channels a bit more when you record your videos. As of now when using headphones the audio is only present on the left side.
Thanks!