That's true! I liked the idea but let's all not for get that today has no characteristics & no identity!
Each time has its own unique characterized and values: "LA DOLCE VITTA", 'THE 70's, 80S', 90", THE COLD WAR. Today, people make everything, anytime so who is the Target?
Lexus car made for consumers from the upper class, but what happen when Hip Hop stars and some gang's member's starts to drive it? Or maybe they will buy a Bentley? Or Rolls rosy?
Perhaps, in a lake of identity in the societies, Companies are willing to the risk of loosing everything they built.
TOMERMANI

I'm writing from Australia and they're both great!

Clever, and unlike anything else on the web. I look forward to their postings every month.

I feel quite breathless after listening to this talk. When it comes to Marketing, Al is bang on. Keep up the good work - Al & Laura.

Kishore Dharmarajan
Author of Eightstorm: 8-Step Brainstorming for Innovative Managers (www.amazon.com)