The Ries Report
Al & Laura Ries
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Comments & Responses
Post a text commentBob
(Jul 30, 2007 4:15AM)Great stuff, but visually the titles look like they were made in Windows Movie Maker.
Cleyton
(Jul 24, 2007 5:05AM)Great to see new videos Al !
Anyway, good points there, but even with the overall GM messy positioning, I really enjoyed the latest Caddilac ads. They're very classy and I thought they made great media choices. I subscribe some american magazines here in Brazil and I really liked to see where Caddilac was trying to go. A brand I tought was dead are showing to the audience that they're more then Escalades. And Chevrolet? Trying to position themselves as the "american classic", just like Ford. Anyway: good video and I'm really excited to watch the other ones. Good job!
Anyway, good points there, but even with the overall GM messy positioning, I really enjoyed the latest Caddilac ads. They're very classy and I thought they made great media choices. I subscribe some american magazines here in Brazil and I really liked to see where Caddilac was trying to go. A brand I tought was dead are showing to the audience that they're more then Escalades. And Chevrolet? Trying to position themselves as the "american classic", just like Ford. Anyway: good video and I'm really excited to watch the other ones. Good job!
Paul Dushkind
(Jul 31, 2007 7:44PM)It's not about the product, it's the brand. (Paraphrased from memory. I didn't write it down.)
Al Ries in July:
It's not about the brand, it's the category.
To come full circle, now he has to say that it's not about the category, it's the product.