Hello Al and Laura, I would like to download your older videos from http://riesreport.podbean.com/. I could only download four of them and I'm very interested in having them all because your ideas are very important to me. Thanks

not sure comparing prius and civic is fair. prius probably started few years earlier and hence has got a brand of the pioneer of the hybrid. If toyota wanted to make the shape different why they make now camry both with plain and hybrid models?

I'm ok with the hypothesis but Rieses need to bring counter-examples and comment on them to make the message credible. otherwise it sounds like a fabrication

not sure comparing prius and civic is fair. prius probably started few years earlier and hence has got a brand of the pioneer of the hybrid. If toyota wanted to make the shape different why they make now camry both with plain and hybrid models?

I'm ok with the hypothesis but Rieses need to bring counter-examples and comment on them to make the message credible. otherwise it sounds like a fabrication

All fine, I suppose...except the Pontiac Aztek *wasn't* targeted at "suburban soccer moms." It was targeted at young, outdoors enthusiasts, who might want to fill that cargo area with mountain bikes or other equipment (indeed, a snap-in tent enclosure that installed under the rear deck lid was an option). That doesn't change the fact that it was a flop in the marketplace and widely ridiculed for its styling...but it sure wasn't because soccer moms and their daughters didn't want to stand out.

nice...right ..on

just plain good!

Super powerful! A lifetime worth of branding analysis and branding wisdom in a nutshell. I like how they use real world examples instead of worthless marketing theory.

Hi Laura...

i remind your example about Pepsi that dedided to increase the colour blue in its can to differentiate itself from the giant of Atlanta. I like too much the visual identity of Vanish brand (Reckitt Benckiser)because it's a breakthrough in its category.

Very very very good report Laura!
One of the best.
Cleyton, Brazil.