The Ries Report
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thomas
(Jun 3, 2007 7:08PM)thank you very much for the well made and convincing presentations!
David
(May 18, 2007 5:07PM)How dare you compare Wiggles with U2 !! You are the one that is the real total tragedy.
U2 is pure talent they don't need branding to survive. They are an embodiment of talent and talent goes trough all layers of marketing. Piercing straight to even owning the mind of consumers trough marketing like you phrase it. Sometimes you just have to face it: you can have the best of marketing and best of branding but in the end people can spot talent in an instant.
Wiggles is just a product that is dependent of branding. Like it is possible to replace Bono just by giving his sunglasses to a new guy - Come on, get real ! Wanna bet that U2 will discontinue when Bono leaves the group.
You may compare the Wiggles with yourself but never ever dare to compare it with U2 or all the other stars that worked hard and have real talent to own your mind and heart!!
U2 is pure talent they don't need branding to survive. They are an embodiment of talent and talent goes trough all layers of marketing. Piercing straight to even owning the mind of consumers trough marketing like you phrase it. Sometimes you just have to face it: you can have the best of marketing and best of branding but in the end people can spot talent in an instant.
Wiggles is just a product that is dependent of branding. Like it is possible to replace Bono just by giving his sunglasses to a new guy - Come on, get real ! Wanna bet that U2 will discontinue when Bono leaves the group.
You may compare the Wiggles with yourself but never ever dare to compare it with U2 or all the other stars that worked hard and have real talent to own your mind and heart!!
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gi0
(Mar 14, 2008 7:59PM)or you will end up on the wiggles concert.
bono is not god and brands are a lot stronger.
u2 wont be the same of course but people CANT spot talent in an instant.
people don't know SHIET.