War in the boardroom is like a library of ALRies been gathered in one book.
I like all Al ries, Laura & Jack Trout books & article..
The thing is, I liked this type of thinking & I realy follow but I could not preach it here in Saudi
I usually gift some of your books to the management to read.
and now i will gift this :)

my dream is to meet you guys before I die.

I will preach you & Jack Trout school of thoughts for ever

I have been a big fan to Ries's brand theory. I have studied all of Ries's books and now I am running my own brand with a massive media advertising support. I found most of the business owners don't know how to run a brand. most people just focus on running a business instead without strong focus and they tend to spread around some time later. Ries's books will definitely give readers a sight on running a brand.

i think this book will be the revelation of the awkward brand decisions made by company directors and chief executive who are responsible for all the brand deaths and confusions we have today.

I will like to read it.